I’ve just returned from Las Vegas where I attended JVAlert, a conference for Internet Marketing experts. How fortunate was I to spend a long weekend mingling with those rare few who have figured out how to make fortunes on the Internet.

These are the people who are forming the future marketing landscape today.

While I enjoyed learning from every speaker present, the most exciting moment for me was when copywriting legend, Joe Sugarman, stood up to speak.

Back in the early 90s, when I was first learning the direct response style of advertising, Joe Sugarman’s name popped up everywhere–in books, articles, and out of the mouths of my mentors. Joe Sugarman is the undisputable granddaddy of direct mail/direct response marketing. His book, Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade, was instrumental in helping me develop the kind of copy that drove hundreds of thousands of prospects through the doors of my franchise company, Positive Changes Hypnosis Centers.

Now, for the first time, the legend was standing before me sharing his story. Not surprisingly, Joe encountered many obstacles in his rise to success, but his perserverence and can-do attitude took him to the top. By the time he was done speaking, I couldn’t wait to shake the hand of the legend who had so influenced my professional career. I am now in possession of a cherished book, Advertising Secrets of the Written Word, autographed by the legend, Mr. Sugarman himself.

For every copywriter out there, Joe Sugarman’s books should be the first reference you turn to. And for whatever kind of writing you’re doing, if you get published, it will take a lot of self-promotion to take you to the top. Joe Sugarman can help get you there. I feel honored to have been in the presence of a legend. I urge you to take advantage of the tools he so generously shares in his books.

If you’re interested in Joe’s books, just click the Amazon “Books” link below and search for his name.

Happy writing!

Bookmark to: